by Sean Chercover
Okay, we don't really talk about marketing around here. Just not really our thing, and it's very well-covered by other people like this guy.
But this is really funny (thanks to Guyot for sharing):
Not only is it funny, and perhaps a bit painful, but it also motivated me to search for the author's website. Dennis Cass. Well, his blog. His Blogger blog. He doesn't have a website. Of course.
So he's a smart guy and produced a funny video that will at least attract other writers to his blog, where they will learn about his book. His video probably won't appeal to anyone outside the publishing industry, but a lot of people work in publishing, and they are the kind of people who talk a lot, and spread - for want of a better term - buzz.
I'm think about all this because Trigger City comes out in October and now is the time to start planning the tour and other promotional efforts.
Yes, I have a MySpace. And my first book has its own MySpace. I'm not linking to them here - this is not an attempt to get you to "be my friend." I frankly suspect that MySpace is a waste of time, but I'm there and have many friends. And I'm on facebook. No, I don't want to "forward and see what happens." I know what happens. What happens is, I spam all my "friends" with a picture of a puppy dog and the message "forward and see what happens."
God, is there any more complete waste of time than forwarding pictures of puppy dogs on facebook? Time's running out, folks. You only got another (insert estimate of your remaining days here) days left before you become worm-food. This is your life. And it is not, as they say, a dress rehearsal. Jo-Jo Dancer, your life is calling! Do you really want to spend it FORWARDING PICTURES OF PUPPIES TO YOUR "FRIENDS" ON FACEBOOK!!???
Ahem. Excuse the outburst. But you must know what I mean.
So . . .
. . . anybody care to share? Which marketing efforts (either online or off-) do you swear by? And which do you swear at?