by Sean Chercover
All I want for Christmas. . .
"But it's too early to blog about Christmas," I hear you say. "We haven't even reached Thanksgiving!"
True, but we are living in desperate times, and they call for desperate measures. Surely you've seen the news, and you know just how desperate. You've heard the cries from Washington and Wall Street and Detroit. It's a Global Economic Meltdown(TM), and just in time for the Holiday Shopping Season(TM).
Run and hide!
Okay, I know that we're all in for some serious belt-tightening, but here's the thing: You will probably buy a few Christmas/Hanukkah/Kwanzaa gifts for your loved ones this year. You may not be as lavish as in years past, but you'll probably buy something, right?
Right. So please, make that something a book.
Doesn't have to be my book (although I have no objection to that), just any book will do. Fiction, preferably. But as I said, any book will do. Fiction, non-fiction, hardcover, paperback, frontlist, backlist. Just so long as you give books.
Maybe give a book that had a big impact on the way you see the world, or simply a book that made you smile. A book is a beautiful, thoughtful, personal gift. And a book can be burned for heat when the entire economy collapses and we are all left freezing in the dark.
Really, there's no better gift this year.
Those of you who read the publishing trades know that I'm not kidding around. Share prices of the largest book retailer in America just hit an all-time low. Some other bookstore chains and many independents may not survive the winter. Even the most optimistic economists project no economic growth until next spring. And that will be too late for many bookstores.
It's that serious, kids.
Of course, if you're so broke that you're considering roasting the family pet for Christmas dinner, you get a free pass. But for the rest of us . . . for those who are going to buy something to give our loved ones this Christmas/Hanukkah/Kwanzaa. . .
Please, give a book.