Our regularly scheduled broadcast by Sean Chercover will return next time; today he's stuck on the road, so you're stuck with me.
And I'd like to put you to work.
Last week I asked you about Twitter, and whether you thought it was a helpful marketing tool. The results were interesting--and impassioned--and gave me a lot to consider. This time, I'd like to broaden the question.
What makes you buy books?
A softball, I know. Okay, so first of all, let's assume that the most common answer is "knowing I like the author," followed closely by "reviews or word of mouth." For me at least, those are the clearly leading contenders. After that I suspect we have "a great cover, with great reviews / blurbs / flap copy."
The thing is, the first two of those are not under our control as writers. For the third, I'm fortunate to have a publisher who does bad-ass work in that department, and who is open to my thoughts. But that's not actually marketing--it's packaging. It's also wrapped at this point.
My new book is out on August 6th, which means I'm heading into the promotional period. And as I do, I'm wondering where I should spend my time and money. And since people like you are the people I'm trying to reach, I'd really appreciate your thoughts. Should I focus on:
- Facebook advertising?
- Google advertising?
- Book trailers?
- Promotional swag?
- Book clubs?
- Blog tours?
- Literary festivals?
- A bigger, better web site?
- Email blasts?
- Something else? Digital or real world?
As an incentive, I'd be happy to send a signed hardcover of THE AMATEURS to whomever presents the best-reasoned, most compelling suggestion.