Saturday, August 14, 2010
by Libby Hellmann
So I’m writing an article for Sisters in Crime on – what else – book promotion. Since I’ve been around for a while, the subject is “Then and Now”… things I’ve learned about promotion over the years, and what I would or wouldn’t recommend today.
Here’s what I’ve got so far:
Then: Produce 100-200 ARCS for reviewers, booksellers, influencers
Now: Even more if you can
Then: Tour everywhere you can
Now: Be selective
Then: Go to Conferences and Festivals
Now: Concentrate on Festivals
Then: Produce/buy/distribute tschotkes
Now: Don’t bother, except maybe a flyer and/or chapbook
Then: Have a website
Now: Become a member of Web 2.0: Website, FB, Twitter at least.
Anything else come to mind? I’d really like input…